Monday, April 30, 2012

I Did NOT Subscribe, and Why

Dear magazine publisher.

I was thinking that it would be awesome to sign up for your magazine for a year, try it out.  So, I went to your site, and started to fill out the information that you asked.  When it came to pay you, though, you have told me that by signing up now, I agree that you'll AUTOMATICALLY bill me again, every year, from now until I actually remember to go out of my way to cancel.

I spent two minutes trying to find a way to not sign up for auto-renew, and you didn't give me an easy way to get out of it.

To make it clear, YOU just LOST a FULL PRICE subscriber because you tried to FORCE an AUTO RENEWAL policy onto me.

Have a nice day,
Gary Allen Vollink

P.S. I live in New York, I know where the news-stands are.  Too bad I won't be in your subscriber circulation count.  Might want to re-think that Subscribe Now web page in the future.

P.P.S. I could tell my readers which mag it was, but when I thought about it, I realize I've been faced with this problem with other mags, too, and had the same response (not subscribing).  I also know that I can't be the only person who had the same reaction.

1 comment:

  1. Several points here:

    1) I agree completely. Same issue with the NYT.
    2) Many magazines are published under an umbrella company so similar subscription rules apply to pretty much all of them
    3) The magazine in general is dying thanks to the internet, news aggregators, blogs so this is a lifeline for them
    4) Online/iPad versions of magazines will be their final stand.

    I give away my copy of The New Yorker to co workers and read it on my iPad. I can't get them to stop sending the actual paper. The worst is the Wall Street Journal, I practically had to have a cage match with them to STOP sending the actual paper to my office. It was as if they were saying to me, "Here, you throw this out."