Dear magazine publisher.

I was thinking that it would be awesome to sign up for your magazine for a year, try it out.  So, I went to your site, and started to fill out the information that you asked.  When it came to pay you, though, you have told me that by signing up now, I agree that you'll AUTOMATICALLY bill me again, every year, from now until I actually remember to go out of my way to cancel.

I spent two minutes trying to find a way to not sign up for auto-renew, and you didn't give me an easy way to get out of it.

To make it clear, YOU just LOST a FULL PRICE subscriber because you tried to FORCE an AUTO RENEWAL policy onto me.

Have a nice day,
Gary Allen Vollink

P.S. I live in New York, I know where the news-stands are.  Too bad I won't be in your subscriber circulation count.  Might want to re-think that Subscribe Now web page in the future.

P.P.S. I could tell my readers which mag it was, but when I thought about it, I realize I've been faced with this problem with other mags, too, and had the same response (not subscribing).  I also know that I can't be the only person who had the same reaction.